"New World" marks a significant step for Amazon. A popular game such as "New World" can appear on Twitch, generating more interest and potential sales on top of fresh digital ad dollars for Amazon.
"New World" costs $39.99.Īdditionally, Amazon owns Twitch, the gaming-focused streaming video service. If the early momentum behind "New World" continues, it'll soon enter the canon of massively popular online games such as "Fortnite," "PlayerUnknown's Battlegrounds" and "World of Warcraft." And while gaming likely won't generate the kind of revenues Amazon sees from e-commerce or cloud services, it can directly make money for the company, unlike its other entertainment arm, Amazon Studios, which is primarily a vehicle to keep people subscribed to Amazon Prime. On top of that, there have been reports of queues of up to 10,000 players just waiting to get into the game to play. There were more than 450,000 concurrent players as of Thursday morning.
On launch day, the game peaked at more than 700,000 concurrent players, making it one of Steam's biggest launches ever.
Since its launch, it has averaged hundreds of thousands of concurrent players at a given time on Steam, the most popular online store for PC games. "New World" is an online game that lets thousands of players explore and build a virtual colony that's sort of like a magic-infused version of colonial America.
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